Outline of a character with a rounded head, wearing a hat, and smiling, drawn in white on a black background.

Conscious design for social good and creative culture.

Capabilities

Logos
Naming
Brand Strategy
Visual Identity
Verbal Identity
Guidelines

Brand

Packaging
Illustration & Icons
Digital Design
Print & Editorial
Custom Typography
Websites

Design

Philadelphia

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New York

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Philadelphia + New York +

Recent Projects

Aluminum spray bottle labeled 'atelier-olaty, atlas cedarwood, rose + black pepper, room linen spray, 8 fl oz,' with wooden and ceramic objects around it.
Logo for The Apple Barn & Bakeshop over a blurred background of trees and foliage.

Branding Process

  • In our Discovery session, we'll delve into the core aspects of your business or project. Please bring the following:

    – Your company's overview, mission, or vision
    – Short-term and long-term goals
    – Functional and emotional benefits of your service or product
    – Current or potential challenges for your business & brand
    – Any research you've conducted so far
    – Design inspiration sources

    Don't worry if you're missing any of these elements; we can assist in developing them.

  • Want Studio will research competitors and related projects to define a unique brand position. We'll create a visual identity to engage current and future audiences. If you need a new name, we’ll develop one.

    Together we'll define your brand’s voice, look, and behavior. The final deliverable is a Brand Guidebook to guide Want Studio, your team, and partners in all future brand work.

  • Create 2–3 brand-world concepts showing wordmark, identity, packaging, type, photo style, color and any other relevant application. After two feedback rounds, we’ll refine one final direction and expand applications and guidelines.

  • Final deliverables: a brand style guide and internal templates for key creative needs. We’ll ensure everything works and looks right for daily use. The goal is to give your team the tools to run and grow the brand.

Have a project in mind?

Two signs mounted on a wooden pegboard. The left sign promotes Solar Gyms with a graphic of playground equipment and a pink arrow pointing left. The right sign promotes Bioturf Tour with a stack of illustrated turf layers and a green arrow pointing right.
Two hands holding a purple box containing cans of lavender rose soda against a pink background.